In a bold move to elevate its brand presence and innovation, Crocs has announced the appointment of two new Chief Marketing Officers (CMOs) — a strategic shift aimed at amplifying creativity and deepening consumer engagement. The new CMOs bring fresh vision and...
Artificial intelligence is transforming how users seek information online, especially at the top of the marketing funnel. With advanced tools like ChatGPT and other AI assistants providing direct answers, fewer people are clicking through to original websites. The...
Marketing in 2025 isn’t just about campaigns, it’s about connection. The most innovative Chief Marketing Officers (CMOs) today aren’t just embracing data and automation; they’re blending AI-powered insights with human-centered storytelling to create unforgettable...
WhatsApp is more than just a messaging app —it’s becoming a powerful tool for businesses to engage with customers, drive sales, and provide real-time support. Here are a few ways brands are using WhatsApp for more than just messaging: 1. Personalized Marketing...
Let’s be honest, building an audience in 2025 isn’t as glamorous as it looks on LinkedIn or TikTok. Everyone says, “Just post valuable content consistently,” but no one talks about the mental toll, the shifting algorithms, or how often you’ll want to quit. This...
AI tools and automation have made it easier than ever to produce articles, videos, social media posts, and more at scale. However, with this rapid content production, often referred to as content velocity, comes a tradeoff: quality. As we step further into 2025,...
In a historic moment that underscores the accelerating power of artificial intelligence, an AI system recently clinched a gold medal at the International Mathematical Olympiad (IMO), a competition traditionally dominated by the sharpest teenage minds across the globe....
Meme marketing utilizes humorous, relatable, and viral content —typically images or short videos —to convey a message, promote a product, or engage a community. When done right, memes: Humanize your brand, Increase engagement & shares, Connect with niche online...
In today’s digital-first world, listening to your audience is just as important as speaking to them. That’s where social listening comes in, a powerful tool that helps brands monitor online conversations, track sentiment, and make data-driven decisions. At Terra...
Ever wondered how a bar of soap could go viral? Unilever pulled it off using AI, social media, and micro-influencers to turn a cookie-scented Dove product line into a cultural moment. And while you may not have Unilever’s budget or tech stack, their strategy...
* Wasoko (Kenya) Wasoko connects small retailers with suppliers, helping to streamline inventory & delivery. It has already expanded into multiple African countries, shows high growth (strong CAGR), and is seen as a likely unicorn. * M‑KOPA (Kenya) Originally...
DoorDash, the food delivery giant known for bringing your favorite meals straight to your door, is making bold moves in 2025. The company has officially entered the restaurant reservations space, and it’s also rolling out robot-powered deliveries in select...
When global fame meets AI drama, you get a courtroom thriller playing out in real life, and the stars aren’t staying silent. Bollywood’s royal duo, Aishwarya Rai Bachchan and Abhishek Bachchan, have taken Google (via YouTube) to the Delhi High Court, and this isn’t...