In today’s digital-first world, listening to your audience is just as important as speaking to them. That’s where social listening comes in, a powerful tool that helps brands monitor online conversations, track sentiment, and make data-driven decisions. At Terra...
Ever wondered how a bar of soap could go viral? Unilever pulled it off using AI, social media, and micro-influencers to turn a cookie-scented Dove product line into a cultural moment. And while you may not have Unilever’s budget or tech stack, their strategy...
AI-generated influencers, deepfake ads, and synthetic content are everywhere in 2025. While these tools offer speed and creativity, they also raise a crucial question:Can your audience still trust what they see? The Rise of Synthetic Content in Marketing AI now powers...
In a world drowning in ads and polished content, authenticity is the new currency and User-Generated Content (UGC) is how brands earn it. i.e., from a customer’s unfiltered product review, a TikTok unboxing, or a story tag from a loyal fan, UGC turns everyday users...
Search engine optimization (SEO) has never stood still and in 2025, it’s evolving faster than ever. With the rise of AI-generated content, voice and visual search, and increasingly intelligent search algorithms, marketers and businesses need to rethink their...
Capturing Attention Isn’t Enough Anymore. For years, digital marketers have been obsessed with one thing: attention. We measured it in clicks, impressions, views, bounce rates—anything that could tell us if people were noticing our content. But here’s the truth:...
Cut through the noise and find the platforms that are driving ROI in 2025. AI isn’t the future of digital marketing—it’s the present. In 2025, the top-performing teams aren’t asking whether to use AI. They’re asking which platforms are truly worth it. At Terra Marget...
Getty Images has largely lost its UK lawsuit against Stability AI, reshaping how marketers think about AI-generated visuals, copyright, and brand safety. Here’s what the ruling means for your digital strategy. On November 4, 2025, the UK High Court issued a ruling...
On Wednesday, October 29, 2025, Nvidia became the first publicly traded company in history to achieve a market capitalization of US$5 trillion. This landmark underscores not just a financial milestone, but signals how deeply Nvidia has embedded itself into the fabric...
From political strategists to AI pioneers and royals, a surprising coalition calls for a global halt to AI systems that could outthink humanity. The Unlikely Alliance It’s not often that Steve Bannon, Geoffrey Hinton, and Prince Harry and Meghan Markle find themselves...