Nairobi, Kenya, In a bold move that underlines its commitment to digital transformation in Africa, Airtel Kenya has announced plans to construct East Africa’s largest data centre. This strategic investment marks a major milestone in the region’s technological...
What if I told you that in 2025, you can grow a local business without spending a single dollar on ads? Sounds like a TikTok challenge, right? Well, let’s make it one. Welcome to the Free Tools Local Marketing Challenge 2025, where I show you exactly how I’d take a...
Spanish digital marketing company Adsmurai has taken a major step forward in its growth strategy by securing a significant investment from Seaya Ventures, one of Europe’s leading venture capital firms. The deal places Adsmurai’s valuation at around €100 million,...
The SEO world is mourning the loss of one of its brightest minds and kindest spirits—Alan Bleiweiss. A veteran in the search engine optimization field, Alan’s passing has left a significant void in the digital marketing community. His unique voice, relentless pursuit...
The African digital marketing space continues to gain momentum in 2025, driven by creativity, tech adoption, and a new generation of skilled professionals. A major highlight this year is Lagos-based agency Adlantique winning a top Content Creativity Award at the 2025...
AI Isn’t Stealing Jobs – It’s Creating New Creative Roles The rise of artificial intelligence (AI) has sparked intense debate about the future of work. Critics often sound the alarm, claiming AI is a job-stealing force that will automate humans out of relevance. While...
In a bold move to elevate its brand presence and innovation, Crocs has announced the appointment of two new Chief Marketing Officers (CMOs) — a strategic shift aimed at amplifying creativity and deepening consumer engagement. The new CMOs bring fresh vision and...
Artificial intelligence is transforming how users seek information online, especially at the top of the marketing funnel. With advanced tools like ChatGPT and other AI assistants providing direct answers, fewer people are clicking through to original websites. The...
Marketing in 2025 isn’t just about campaigns, it’s about connection. The most innovative Chief Marketing Officers (CMOs) today aren’t just embracing data and automation; they’re blending AI-powered insights with human-centered storytelling to create unforgettable...
WhatsApp is more than just a messaging app —it’s becoming a powerful tool for businesses to engage with customers, drive sales, and provide real-time support. Here are a few ways brands are using WhatsApp for more than just messaging: 1. Personalized Marketing...
* Wasoko (Kenya) Wasoko connects small retailers with suppliers, helping to streamline inventory & delivery. It has already expanded into multiple African countries, shows high growth (strong CAGR), and is seen as a likely unicorn. * M‑KOPA (Kenya) Originally...
DoorDash, the food delivery giant known for bringing your favorite meals straight to your door, is making bold moves in 2025. The company has officially entered the restaurant reservations space, and it’s also rolling out robot-powered deliveries in select...
When global fame meets AI drama, you get a courtroom thriller playing out in real life, and the stars aren’t staying silent. Bollywood’s royal duo, Aishwarya Rai Bachchan and Abhishek Bachchan, have taken Google (via YouTube) to the Delhi High Court, and this isn’t...