What if I told you that in 2025, you can grow a local business without spending a single dollar on ads? Sounds like a TikTok challenge, right? Well, let’s make it one. Welcome to the Free Tools Local Marketing Challenge 2025, where I show you exactly how I’d take a...
Spanish digital marketing company Adsmurai has taken a major step forward in its growth strategy by securing a significant investment from Seaya Ventures, one of Europe’s leading venture capital firms. The deal places Adsmurai’s valuation at around €100 million,...
AI Isn’t Stealing Jobs – It’s Creating New Creative Roles The rise of artificial intelligence (AI) has sparked intense debate about the future of work. Critics often sound the alarm, claiming AI is a job-stealing force that will automate humans out of relevance. While...
Artificial intelligence is transforming how users seek information online, especially at the top of the marketing funnel. With advanced tools like ChatGPT and other AI assistants providing direct answers, fewer people are clicking through to original websites. The...
Marketing in 2025 isn’t just about campaigns, it’s about connection. The most innovative Chief Marketing Officers (CMOs) today aren’t just embracing data and automation; they’re blending AI-powered insights with human-centered storytelling to create unforgettable...
WhatsApp is more than just a messaging app —it’s becoming a powerful tool for businesses to engage with customers, drive sales, and provide real-time support. Here are a few ways brands are using WhatsApp for more than just messaging: 1. Personalized Marketing...
Let’s be honest, building an audience in 2025 isn’t as glamorous as it looks on LinkedIn or TikTok. Everyone says, “Just post valuable content consistently,” but no one talks about the mental toll, the shifting algorithms, or how often you’ll want to quit. This...
Meme marketing utilizes humorous, relatable, and viral content —typically images or short videos —to convey a message, promote a product, or engage a community. When done right, memes: Humanize your brand, Increase engagement & shares, Connect with niche online...
AI-generated influencers, deepfake ads, and synthetic content are everywhere in 2025. While these tools offer speed and creativity, they also raise a crucial question:Can your audience still trust what they see? The Rise of Synthetic Content in Marketing AI now powers...
In a world drowning in ads and polished content, authenticity is the new currency and User-Generated Content (UGC) is how brands earn it. i.e., from a customer’s unfiltered product review, a TikTok unboxing, or a story tag from a loyal fan, UGC turns everyday users...
* Wasoko (Kenya) Wasoko connects small retailers with suppliers, helping to streamline inventory & delivery. It has already expanded into multiple African countries, shows high growth (strong CAGR), and is seen as a likely unicorn. * M‑KOPA (Kenya) Originally...
DoorDash, the food delivery giant known for bringing your favorite meals straight to your door, is making bold moves in 2025. The company has officially entered the restaurant reservations space, and it’s also rolling out robot-powered deliveries in select...
When global fame meets AI drama, you get a courtroom thriller playing out in real life, and the stars aren’t staying silent. Bollywood’s royal duo, Aishwarya Rai Bachchan and Abhishek Bachchan, have taken Google (via YouTube) to the Delhi High Court, and this isn’t...