The European Commission has fined Google €2.95 billion (approx. $3.5 billion) for violating EU antitrust laws in its advertising technology business, one of the largest fines ever imposed in the digital economy. According to the Commission, Google abused its dominant...
In the age of digital entrepreneurship, the idea of making over $10,000 a month from your laptop isn’t just a fantasy; it’s a reality for thousands of creators, freelancers, and niche experts. One of the most scalable and low-overhead ways to build that kind of...
Nairobi, Kenya, In a bold move that underlines its commitment to digital transformation in Africa, Airtel Kenya has announced plans to construct East Africa’s largest data centre. This strategic investment marks a major milestone in the region’s technological...
What if I told you that in 2025, you can grow a local business without spending a single dollar on ads? Sounds like a TikTok challenge, right? Well, let’s make it one. Welcome to the Free Tools Local Marketing Challenge 2025, where I show you exactly how I’d take a...
Spanish digital marketing company Adsmurai has taken a major step forward in its growth strategy by securing a significant investment from Seaya Ventures, one of Europe’s leading venture capital firms. The deal places Adsmurai’s valuation at around €100 million,...
AI Isn’t Stealing Jobs – It’s Creating New Creative Roles The rise of artificial intelligence (AI) has sparked intense debate about the future of work. Critics often sound the alarm, claiming AI is a job-stealing force that will automate humans out of relevance. While...
Artificial intelligence is transforming how users seek information online, especially at the top of the marketing funnel. With advanced tools like ChatGPT and other AI assistants providing direct answers, fewer people are clicking through to original websites. The...
Marketing in 2025 isn’t just about campaigns, it’s about connection. The most innovative Chief Marketing Officers (CMOs) today aren’t just embracing data and automation; they’re blending AI-powered insights with human-centered storytelling to create unforgettable...
WhatsApp is more than just a messaging app —it’s becoming a powerful tool for businesses to engage with customers, drive sales, and provide real-time support. Here are a few ways brands are using WhatsApp for more than just messaging: 1. Personalized Marketing...
Let’s be honest, building an audience in 2025 isn’t as glamorous as it looks on LinkedIn or TikTok. Everyone says, “Just post valuable content consistently,” but no one talks about the mental toll, the shifting algorithms, or how often you’ll want to quit. This...
The world of search engine optimization is evolving faster than ever. With AI-driven search, changing user behavior, and constant algorithm updates, staying ahead in SEO requires insight from those shaping the industry. In a recent feature published by Search Engine...
As AI-generated content becomes more advanced, the distinction between real and artificial is becoming increasingly blurred, especially in videos. This Christmas season, Google Gemini has introduced new capabilities to help identify AI-generated videos, marking a...
In today’s crowded digital landscape, building authentic connections with your audience is more than a marketing trend; it’s a strategic competitive advantage. One brand leading the way is The Doux, a haircare company that’s redefining modern community engagement by...