The African digital marketing space continues to gain momentum in 2025, driven by creativity, tech adoption, and a new generation of skilled professionals. A major highlight this year is Lagos-based agency Adlantique winning a top Content Creativity Award at the 2025...
AI Isn’t Stealing Jobs – It’s Creating New Creative Roles The rise of artificial intelligence (AI) has sparked intense debate about the future of work. Critics often sound the alarm, claiming AI is a job-stealing force that will automate humans out of relevance. While...
In a bold move to elevate its brand presence and innovation, Crocs has announced the appointment of two new Chief Marketing Officers (CMOs) — a strategic shift aimed at amplifying creativity and deepening consumer engagement. The new CMOs bring fresh vision and...
Artificial intelligence is transforming how users seek information online, especially at the top of the marketing funnel. With advanced tools like ChatGPT and other AI assistants providing direct answers, fewer people are clicking through to original websites. The...
Marketing in 2025 isn’t just about campaigns, it’s about connection. The most innovative Chief Marketing Officers (CMOs) today aren’t just embracing data and automation; they’re blending AI-powered insights with human-centered storytelling to create unforgettable...
WhatsApp is more than just a messaging app —it’s becoming a powerful tool for businesses to engage with customers, drive sales, and provide real-time support. Here are a few ways brands are using WhatsApp for more than just messaging: 1. Personalized Marketing...
Let’s be honest, building an audience in 2025 isn’t as glamorous as it looks on LinkedIn or TikTok. Everyone says, “Just post valuable content consistently,” but no one talks about the mental toll, the shifting algorithms, or how often you’ll want to quit. This...
AI tools and automation have made it easier than ever to produce articles, videos, social media posts, and more at scale. However, with this rapid content production, often referred to as content velocity, comes a tradeoff: quality. As we step further into 2025,...
In a historic moment that underscores the accelerating power of artificial intelligence, an AI system recently clinched a gold medal at the International Mathematical Olympiad (IMO), a competition traditionally dominated by the sharpest teenage minds across the globe....
Meme marketing utilizes humorous, relatable, and viral content —typically images or short videos —to convey a message, promote a product, or engage a community. When done right, memes: Humanize your brand, Increase engagement & shares, Connect with niche online...
In the high-stakes world of defense tech, audacity is sometimes just as influential as innovation. That’s the story of Steven Simoni, once a payments‑startup founder, now styling himself a “warlord” who has landed in the Pentagon’s orbit with an AI-powered weapon...
The European Commission has fined Google €2.95 billion (approx. $3.5 billion) for violating EU antitrust laws in its advertising technology business, one of the largest fines ever imposed in the digital economy. According to the Commission, Google abused its dominant...
In the age of digital entrepreneurship, the idea of making over $10,000 a month from your laptop isn’t just a fantasy; it’s a reality for thousands of creators, freelancers, and niche experts. One of the most scalable and low-overhead ways to build that kind of...