In today’s digital-first world, listening to your audience is just as important as speaking to them. That’s where social listening comes in, a powerful tool that helps brands monitor online conversations, track sentiment, and make data-driven decisions. At Terra...
Ever wondered how a bar of soap could go viral? Unilever pulled it off using AI, social media, and micro-influencers to turn a cookie-scented Dove product line into a cultural moment. And while you may not have Unilever’s budget or tech stack, their strategy...
AI-generated influencers, deepfake ads, and synthetic content are everywhere in 2025. While these tools offer speed and creativity, they also raise a crucial question:Can your audience still trust what they see? The Rise of Synthetic Content in Marketing AI now powers...
In a world drowning in ads and polished content, authenticity is the new currency and User-Generated Content (UGC) is how brands earn it. i.e., from a customer’s unfiltered product review, a TikTok unboxing, or a story tag from a loyal fan, UGC turns everyday users...
Capturing Attention Isn’t Enough Anymore. For years, digital marketers have been obsessed with one thing: attention. We measured it in clicks, impressions, views, bounce rates—anything that could tell us if people were noticing our content. But here’s the truth:...
Nairobi, Kenya, In a bold move that underlines its commitment to digital transformation in Africa, Airtel Kenya has announced plans to construct East Africa’s largest data centre. This strategic investment marks a major milestone in the region’s technological...
What if I told you that in 2025, you can grow a local business without spending a single dollar on ads? Sounds like a TikTok challenge, right? Well, let’s make it one. Welcome to the Free Tools Local Marketing Challenge 2025, where I show you exactly how I’d take a...
Spanish digital marketing company Adsmurai has taken a major step forward in its growth strategy by securing a significant investment from Seaya Ventures, one of Europe’s leading venture capital firms. The deal places Adsmurai’s valuation at around €100 million,...