Cut through the noise and find the platforms that are driving ROI in 2025.
AI isn’t the future of digital marketing—it’s the present. In 2025, the top-performing teams aren’t asking whether to use AI. They’re asking which platforms are truly worth it.
At Terra Marget Group, we test dozens of AI-powered marketing tools across campaign management, content generation, analytics, and customer experience. Here are the 10 AI tools we believe every serious marketer should be using right now.
1. Jasper AI – Content Creation at Scale
Jasper AI is best for Blog writers, performance marketers, and SEO teams. Jasper remains a go-to for high-volume content needs. With its templates for ads, blog posts, emails, and product descriptions, it’s a strong solution for scaling copywriting without sacrificing tone or accuracy.
2. Surfer SEO – AI Meets Search Optimization
Surfer SEO is Best for SEO strategists and content marketers. Surfer uses AI to analyze top-ranking pages and recommend content structures, keywords, and readability levels that boost search visibility. It now integrates directly with tools like Jasper and Google Docs.
3. Seventh Sense – AI-Powered Email Optimization
This tool analyzes your email list’s engagement behavior and uses AI to deliver messages at the precise time each subscriber is most likely to open. It is best for Email marketers and CRM teams.
4. ChatGPT by OpenAI (Custom GPTs) – Intelligent Copy + Strategy Support
Marketers are using ChatGPT for everything from brainstorming campaign ideas to building entire funnel strategies. With custom GPTs, you can now create AI assistants tailored to your brand and data.
5. Mutiny – AI-Powered Website Personalization
Mutiny, which is best for SaaS, B2B, and mid-funnel conversion optimization, turns your static website into a conversion machine by personalizing headlines, CTAs, and page content based on visitor data, without code. You can use Mutiny to create dynamic landing pages for each persona or industry segment.
6. Lumen5 – Video Creation from Blogs and Text
Lumen5 helps marketers turn articles, press releases, and even Zoom transcripts into scroll-stopping short-form videos using AI-powered templates. When using Lumen5, it’s best to match videos to trending formats for better organic reach.
7. Pathmatics (by Sensor Tower) – Competitive Intelligence via AI
Pathmatics aggregates ad spend, creatives, and media strategy from your competitors and uses AI to highlight where you can outmaneuver them. Best for Media planners, growth marketers.
8. Clearbit – Real-Time B2B Data Enrichment
With AI-powered enrichment, Clearbit fills in the gaps on leads in real time, enabling smarter segmentation, scoring, and personalization across campaigns. Tip for using Clearbit: Combine Clearbit with Mutiny or HubSpot for hyper-targeted journeys.
9. Tidio – AI Chatbots for E-Commerce and Lead Gen
Tidio is a fast-deploy chatbot that blends AI and automation with human support. It uses machine learning to understand FAQs, guide buyers, and qualify leads. It’s best for: E-commerce sites, service businesses.
10. MarketMuse – Content Strategy Powered by AI Insights
This AI tool helps marketers discover content gaps, prioritize topics by potential ROI, and create SEO-rich outlines that are built to rank. It is best for: Content strategists and editorial managers.
CONCLUSION
The AI ecosystem is evolving fast, but the most valuable tools are those that solve real problems: content overload, personalization at scale, engagement drop-off, and attribution gaps.
At Terra Marget Group, we’re not chasing shiny objects—we’re building tech-enabled strategies that move KPIs.
If your team is looking to streamline operations and amplify performance with AI, let’s connect. The tools are out there. The edge belongs to the marketers who use them wisely.
