The world of search engine optimization is evolving faster than ever. With AI-driven search, changing user behavior, and constant algorithm updates, staying ahead in SEO requires insight from those shaping the industry.
In a recent feature published by Search Engine Journal, 20 SEO experts offer their advice for 2026, sharing valuable perspectives on where SEO is headed and how businesses can prepare. Below is a breakdown of the key takeaways and how you can apply them to your digital marketing strategy.
SEO in 2026: What the Experts Are Saying
According to leading SEO professionals, 2026 will be less about chasing algorithms and more about building sustainable, user-first search strategies.
1. Search Is Becoming More Human
One recurring theme in the expert advice is the growing importance of search intent and user experience. As AI-powered search engines become smarter, they are better at understanding context, meaning shallow keyword targeting will no longer be effective.
SEO keyword focus: search intent optimization, user-first SEO, SEO trends 2026
2. Content Quality Will Outperform Content Volume
Many experts agree that publishing more content is no longer the goal. Instead, brands should focus on topical authority, originality, and real-world expertise. Content that demonstrates experience and trust will rank better in competitive search results.
SEO keyword focus: content quality, topical authority, E-E-A-T SEO
3. AI Is a Tool, Not a Strategy
While AI-generated content is becoming mainstream, SEO experts caution against over-reliance on automation. AI should support research, optimization, and workflows, but human insight and editorial oversight remain critical for long-term SEO success.
SEO keyword focus: AI in SEO, SEO automation, AI content strategy
4. Technical SEO Still Matters A Lot
From site speed and mobile performance to structured data and crawlability, technical SEO continues to be a foundation for success. Experts emphasize that even the best content won’t perform if search engines can’t properly access or understand it.
SEO keyword focus: technical SEO, Core Web Vitals, website performance optimization
5. Brand Signals and Trust Will Drive Rankings
Several contributors highlight that brand authority, reputation, and off-site signals will play a bigger role in search visibility. Mentions, reviews, and consistent brand presence across the web help search engines validate credibility.
SEO keyword focus: brand authority SEO, online reputation, digital trust signals
Preparing Your SEO Strategy for 2026
Based on the expert insights shared via @sejournal and contributors like @theshelleywalsh, businesses should focus on:
- a) Creating helpful, experience-driven content
- b) Aligning SEO with broader brand and marketing goals
- c) Investing in technical foundations
- d) Using AI responsibly and strategically
- e) Measuring success beyond rankings alone
SEO in 2026 will reward brands that prioritize users, trust, and long-term value over shortcuts and quick wins.
Final Thoughts
The advice from these 20 SEO experts makes one thing clear: the future of SEO is smarter, more human, and more integrated than ever. By adapting now, businesses can stay competitive and visible in an increasingly complex search landscape.
